Publications
Publications
CRM - Theory & Application (published in 2007)
Author of India’s highest selling book - sold over 25000 copies
Framework for deploying Customer Relationship in Organisations
published in the book ‘ CRM Emerging Concepts,Tools & Applications ‘(pages 112-116) – Publication year 2001
Framework to manage customer experience & enhance customer loyalty
published in Lightreading 31.7.2013
Providing Local connect to customers in different markets
ET Telecom – 10.2.2014
Customer Experience in Brand building
Business Standard – 18.1.2016
Leveraging Technology to offer better Customer Experience
VAR Mobility – Jan’17